All posts by GeorgeHartshorn

George is Managing Director at Elizabeth Davenport Estate Agents. He enjoys writing this weekly blog and hopes that you enjoy reading it!!

‘Just whack it on Rightmove’ not at Elizabeth Davenport!

_dsc6159-copy

Almost all online and an increasing number of High Street Estate Agents attribute far too much importance on getting properties on websites like Rightmove as soon as possible. I see so many properties where the agents have simply just hurriedly taken a few snaps with a point and shoot camera and thrown them on to the web with little care or thought. Floor plans missing, generic descriptions and poor photography are becoming more and more prevalent. There is a view held by some that all you need to do is get the property on Rightmove and the enquires will flood in and a sale will follow! If only it were that simple!

At Elizabeth Davenport we have a specific plan and strategy for every home that we market and we not only put a lot of thought and time into the marketing, we also follow a general three step process that allows us to market your home to its full potential.

Step 1

On the fist day we introduce your property to the market we contact all of our qualified registered buyers that on our database. These are people that we have spoken to and know their buying criteria, often these people are what we class as ‘motivated buyers’. This is because these people are proactive in their search and are often in proceedable buying positions (if this is you please call and register with us if you haven’t already). Your property will then be featured on the homepage of our website so in effect most visitors to our site will see your property straight away.

Step 2

After this we enter the second stage of the process. We upload your property to the ‘New and Exclusive Homes’ section of the OnTheMarket.com website. This is a really good feature as we register all of our prequalified buyers here as do all of the other member agents.

Step 3

Usually 24-48 hours after the initial launch we then release the property to our other property portals including Rightmove where there are larger numbers of buyers but a lower concentration are proceedable. Any leads from this the final stage of introducing your property to the market will be qualified by our negotiators before viewings are arranged.

After all this has taken place advertisements appear in print productions like the Coventry Observer and our own seasonal newsletter.

In summary we believe that the quality of the viewings is more important than the quantity. Of course many of our properties have both a high quantity of quality viewings which is always our goal! We genuinely take time to think about how best to market your property and provide quality marketing materials to get you the best results possible. This is why we will always provide an alternative from the lazy ‘just whack it online and see what happens’ approach seemingly adopted by so many

 

Clocks go back but the times move on !!

Dark at 4.30pm. That’s the sad reality now that the clocks have gone back for the winter. And that means trying to get things done after work can be really difficult (unless you work nights of course!!)

OLYMPUS DIGITAL CAMERA
At Your Service

And if you’re house or flat hunting that can make trying to view prospective properties very difficult indeed, especially with many agents closing down for most of the weekend. Looking round a property in the dark is a futile experience, you can’t make a buying decision under such conditions.

And what if you’re selling a property? Exactly the same applies. It can be difficult to find a buyer if your Estate Agent doesn’t do weekend viewings when demand is at it’s highest.

One of the reasons we are now the market leader for sales agreed in the area is our attention to details and this includes arranging and overseeing access to our properties during weekends and this includes Sundays.

So if you serious about buying or selling this winter, don’t get caught in the dark, give us a call and move a full step closer to that next home move. Talk to Coventry’s favourite Estate Agents on 02476 010105 today.

Now Is The Right Time!!

There is No Such Thing as a Wrong Season to Sell! Just The Wrong Light Bulbs!

Some people say there is no wrong weather, only wrong clothes. I don’t know about this. I really don’t like the dark evenings or the dark mornings. I don’t like mud stained carpets either!
_dsc3981-hdr-copyAutumn has always been a popular time to place your home on the market for sale. With the onset of the new season we’d like to present a few exciting tricks and treats (get it!?) that can be implemented to make your house attractive for buyers as the nights draw in.

I used to have friends who had a very neutrally decorated home but contrasting soft furnishings for Summer, Autumn and Winter. The grey and blue Rugs, Scatter Cushions and the throws would all be replaced by oranges and browns and although it seemed such a hassle, the effect was executed perfectly.

Don’t neglect your Gardens and your frontages either. Everyone can say “My Garden looks great in the Spring and Summer” but if in Autumn your Garden is clean and tidy, cut back, dead headed and presentable you don’t need pretty flowers. Just make it look cared for. Remember if the competition hasn’t bothered then you’re one step ahead already!

Think about your lighting. In the Summer, natural light is the order of the day. Properties with bright and airy rooms draw the most attention. Now, in the Autumn and Winter, we can do cosy and warm. Uplighters, Lamps and fireplaces are welcome but let’s make sure that your floorings, having suffered Summer long abuse with inside out living, have been steam cleaned or mopped ready for the new season.

We’ve got some real tricks up our sleeves for stunning dusk and night photography as well so don’t be put off! There are lots of buyers who need to be resettled for Christmas and the New Year and we’d be delighted to help you find them.

Present Well and See the Returns!

 

 
_dsc4326-copy

One of the most popular questions I am asked at valuations is “Is there anything I can do help my property sell?”. The answer is normally yes! One of the main aspects of our service that we are often complimented on is the quality of our photographs. There is strong evidence that suggests the higher quality of the photographs directly translates into more enquires from potential buyers.


There are many techniques together with the clever use of technology that help capture great photographs but the most obvious element is the subject matter itself. We often advise our clients on how best to stage their property to help us capture the best possible images. Everything from giving rooms a fresh lick of paint to arranging for fresh flowers to be present on the day that we come round to photograph, all help us achieve the desired results – better photographs!

At Elizabeth Davenport we like to think we are different from most other agents, different in the sense that we go the extra mile to help you present your home to get you the best results. All the evidence suggests that a well presented home reflected well with top quality marketing will sell for a higher price due to the increased level of buyer activity.

Please give us a call if you would like some free advice on how to best to present your home and we would really welcome the opportunity to show you some of the results we have achieved.

Securing Finance For Your House Purchase

The announcement of the end of the ‘help-to-buy’ scheme this week raised a few eyebrows and even surprised some commentators. In reality, the volume of property sales that involved help-to-buy was marginal. iStock_000002696243XSmallOver the course of the scheme, our agency was not involved with a single sale that utilised the government backed scheme.

The good news is though now that there are lots of mortgage lenders that are offering 95% mortgages again so it is possible (though not easy) for many first time buyers to get together their deposits without the need for such schemes.

Generally it is more difficult to obtain finance now than it was 8 or 9 years ago before the credit crunch came. There are many more hoops to jump through (including more rigorous means testing), more paperwork to fill out and you won’t find any self certification mortgages nowadays as there were at the height of the boom in the late naughties.

That said it is still easier to get a mortgage today than it was 30/40 years ago, and with interest rates historically lower than ever before, repayments are small by comparison to those from years gone by. And if you really hunt around there are lenders out there that are offering interest only mortgages again (you’ll have to venture off the high street to find them though).

So whilst today’s generation of buyers think they’ve got it tough, buying a home is generally cheaper than renting and is an excellent long term investment for the future.

A Sign Of The Times

Selling and Buying property is an ever changing game. The last few years have seen monumental changes to the way that people search for suitable properties to purchase.iStock_000014885905_Medium

With much of the initial searching being done online, buyers can search for their next home or investment from the comfort of their armchair or whilst sitting on a train or perhaps even while at work (heaven forbid!). Just a few years ago the property information would have come in the form of a long winded and tediously long description of the house or apartment in question, with paragraph after paragraph about fixtures and fittings, kitchen worktops and glazing descriptions.

Nowadays of course, these boring write-ups are all but forgotten and have been replaced with high quality photographs and detailed floor-plans, especially from the higher quality estate agents.

The one thing that remains the same is when the buyer actually goes to view the property in person. Modern gadgetry at this point is irrelevant and all that matters then is for the estate agents to show skill and understanding of the buyers’ requirements and help them in making the correct decision. And if the property they are viewing is not suitable, a skilled agent will be able to suggest a suitable alternative. That’s where we come in.

Our viewing representatives have years of experience and will help to get your property sold for the maximum possible value. They also work on Sundays, unlike the majority of Estate Agents, meaning greater flexibility and more sales agreed for you, our customers.

Now that’s progress….

Team GB, second in the world. Who needs Europe?

After an amazing Olympics in which Great Britain beat everybody out of sight (bar USA), team GB arrive home to a hero’s welcome. Richly deserved, it was an amazing achievement.

And the performance went a long way to showing how our little island can perform on the world stage, both in sporting terms and also in economic terms. After some of the post Brexit negativity, this is a real boost to the nation and should inspire everybody to rally together now and get onScreen Shot 2016-08-23 at 15.06.19 with the business of finding our way in the world, without the ties and regulations of the European Union.

Team GB won more Gold medals than Germany and France put together. Which goes to show when we organise things ourselves, we get the job done.

My money is on more of the same in Japan, 2020 and by then Brexit and Europe will be long forgotten as our economy and property market grow in strength. We’ll show everyone that our little island can make it’s own way and become a truly global sporting and economic force.

Congratulations everyone!

Euro 2016 Poster Giveaway!

Footie Chart WebWell it’s here and what a curious start! With Iceland’s draw with Portugal summing up how truly open the field is at this early stage, it’s all to play for. Disgraceful and archaic hooliganism aside, it’s always exciting (petrifying/embarrassing/humiliating!) to support your country, whichever it may be.

The emphasis is on attack not defence for England with the five recognised strikers of Rooney, Kane, Vardy, Sturridge and Rashford making the trip.

The team at Elizabeth Davenport have been on the attack too having raced into the lead selling more houses then any other estate agent since the beginning of the year, between £170,000 and £2m!*

We have decided it would be good idea to hand out some free posters so people can chart the results as the tournament progresses!

With the three home nations of England, Wales and Northern Ireland along with the the Republic of Ireland qualifying interest is going to be a high as ever!

The posters are available in two sizes A1 and A3 and will be given away from our office in Warwick Row or can be posted out on request. Plot your way through the tournament and record all of the scores as well as seeing all of the kick off times and the channel the game is being broadcast on. The wall charts are ideal for kids bedrooms or for those really keen supports – the living room wall!

If you would like take advantage of this free promotion please get in touch and one of our friendly team we will be delighted to get a poster to you. Lets hope one of the home nations can make history and bring the cup home!

*source rightmove sale stats.

The importance of de-cluttering your home

When you decide to sell your home the presentation of a property is vital to making that all important first impression to potential buyers. When I say first impression, I don’t mean when hopefully a potential buyer makes an appointment to view, I mean when a buyer first sees a picture of your home amongst lots of other similar properties online.Happy young couple walking into their new house

I’ve been saying for some time now that in my opinion how the property is presented for the photographs is becoming the most important factor for selling your home at a good price. Why is this? This is because without making your property stand out on websites like Rightmove and OntheMarket.com buyers may never give you the opportunity to make a great first impression in person, by declining to make a viewing appointment in the first place.

De-cluttering rooms as we know is key in making a property appear more appealing. This is because the rooms feel bigger, lighter and more inviting. There is also less chance of offending potential buyers! The masters of presenting properties for sale are of course the new homes developers many of whom are large national home builders who have large resources at their disposal. Nobody is suggesting going out and painting the house magnolia throughout but with some clever thought and sticking to the principal of less is more, your property will attract more interest online and therefore more requests for viewings.

At Elizabeth Davenport we know what it takes to sell your home at the highest price the market will pay. If you are thinking of moving or know a family member or friend who is, please give us a call today for some free and friendly advice on 02476 010 105.

The Secret To Selling Your Property

Its a question that we here all too often. “What’s the secret of selling my home quickly and for the highest possible price?”

This questions gets asked of us by not just homeowners looking to sell, we also hear it from some of our own competitors in the Estate Agency Industry. At Elizabeth Davenport we have years of experience trying and testing different formulas and know exactly what works and what doesn’t when it comes to getting a Sold board up iStock_000002696243XSmalloutside a property.

And today I am happy to reveal a very large secret (but please don’t tell the other Estate Agents!). The secret to selling a property in any given price range and in any given condition in the quickest possible time and for the maximum possible price is this:

Quite simply, you need to generate as many viewings on the property as possible, concentrated together within a set time frame. That’s it! Not Rocket Science. Just common sense. Simple economics dictates that high demand equals high price. By contrast, low demand (low number of viewings) equals low price.

“But how do I get a higher than average number of viewings?” I hear you ask. That’s easy too. Simply call Elizabeth Davenport Estate Agents on 02476 010105 and invite us to market your property with our specialised methods and we promise to get you a high demand for your home.

Simples.