Should we reduce our house price to get a sale?

Should we reduce our house price?

The property market landscape in the UK is experiencing a unique confluence of factors leading to reduced activity and a correction in property prices. A once buoyant market, characterised by competitive bidding wars and soaring house prices, is now treading water in the wake of higher interest rates and fewer potential buyers. In this article, we’ll unpack the current state of affairs, the response of sellers, and the choices facing those keen to make a sale.

The Current Scenario: Higher Interest Rates & Fewer Buyers

Historically, low interest rates have stimulated property demand by making mortgages more affordable. But in recent times, England and Wales have been hit with rising interest rates. As a consequence, securing a mortgage or refinancing has become more expensive. This financial reality, coupled with economic uncertainties, has led to a decline in potential buyers entering the market.

Some Properties Still Find Buyers: The Art of Price Reduction

Despite the broader sluggishness, it’s worth noting that not all properties are languishing on the market. As reported by our Stratford, Kenilworth & Coventry Estate Agents, some sellers, recognizing the changed landscape, have acted proactively by reducing their asking prices. This strategy has often borne fruit, leading to increased interest and faster sales.

However, a price reduction isn’t just about slashing figures arbitrarily. It’s about finding that sweet spot — a price that’s fair, attractive, and reflective of current market conditions.

The Waiting Game: Sellers Holding Out

On the other end of the spectrum, many sellers are playing the waiting game. Their reluctance to adjust their asking price stems from various reasons: an emotional attachment to the property, a belief in its inherent value, or a simple denial of the evolving market dynamics.

But here’s the reality check: while these sellers wait in hope, the market isn’t standing still. Prices, in many areas, are falling. A property that seems fairly priced today might seem overpriced in just a few months. For those holding out, there’s a real risk of “missing the boat.” By the time they come around to reducing their price, the market might have fallen further, making their property even less attractive to potential buyers.

To Sell or Not to Sell? Making a Proactive Decision

The property market is like any other — driven by supply and demand. For motivated sellers, the message is clear: waiting on the sidelines could mean missing out on potential sales. While the thought of reducing an asking price can be unpalatable, it’s a strategic move in a market that’s leaning in favour of buyers.

To conclude, in the current subdued property market, proactive decisions are more crucial than ever. Sellers must be prepared to adapt, reassess, and, if necessary, reduce their asking prices. By doing so promptly, they stand a better chance of navigating these challenging waters and achieving a successful sale.

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George is Managing Director at Elizabeth Davenport Estate Agents. He enjoys writing this weekly blog and hopes that you enjoy reading it!!

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