Welcome back! That was as long a Summer as I’ve enjoyed without Sun as far as I can even remember!
Business however was brighter. There was none of the traditional slow down over the months of July and August whatsoever. Instruction levels were high and the interest accordingly. The buyers we needed to attract had obviously decided to not take gloriously long overseas holidays and instead concentrate on securing new home’s for themselves!
Such a successful Summer led me to review the market in general and a couple of valuations I was involved with.
Now, more than ever, the asking price for a home is so crucial that an overvaluation will have such negative effect it will simply show buyers what good value neighbouring homes are instead of your own. I am not saying undervaluing is the solution but, put simply, it bears no risk in comparison to its capitalist and heinous cousin, the greedy valuation.
If a house is truly “undervalued” whether purposefully or accidentally then the worst that will happen is the public will agree it’s exceptional value and numerous offers will then be received. Through negotiation the price then reaches the correct (and increased value!). Although as a buyer this can be an unpleasant experience, a good agent, if they handle it correctly and honestly, will offer advice and build relationships that will help those unlucky first time round (or third if you are like myself!) that will come good in the end.
I looked at the Purple Bricks very carefully. I saw more local instructions with Purple Bricks than any other agent. With false promises (semantics if you will) of no commission (fee’s instead) and a NO SALE BUT STILL PAY OUR FEE philosophy, there is no surprise to see that their “Price Reductions” are also the highest in the local area.
Without being too simplistic about it, the easiest way to achieve an instruction is to tell a client that there property is worth more than it is. Add that to “pay me whether it sells or not” and you have an agent whose ethos is for “being paid for instructions to sell houses for less than the listed price”. If you want annual statistics to prove this point in Black and White (not Purple) then contact me and I’ll be happy to explain that all that glitters isn’t Gold (but it is possibly Purple!).
After some careful analysis that we would be delighted to present to any potential client wishing to sell their home, we seem to have bucked a national trend somewhat.
The latest data from NAEA Propertymark has revealed that, during Februrary, agreed house sales rose to a 10 year high – 74% of which were below the original asking price, suggesting sellers are becoming more realistic when it comes to property transactions.
This, although clearly good news, and personally to me, a positive move in terms of reality and affordability, is not what we have observed ourselves. Since January 1st this year we have agreed 35% more sales than the same period last year. Of this and if we consider 100% of our agreed sales we have found that 70% have sold for the asking price or higher.
As a business we are delighted with these results. Now we find that they may be even bucking the trend.
If priced correctly and marketed without compromise and as well as physically possible then asking prices and over asking prices can certainly be achieved.
If your marketing is simply so so and your asking price is too high then what hope could a seller possibly have. Please don’t fall down into this trap.
I valued a house on Friday that needed decorating, offered nothing exceptional at all and had been marketed for 10 weeks by another agent. The asking price was close to 10% too high, the photography was poor and the “professional” advice he received (which achieved only four viewings in 10 weeks) was “don’t worry about the decoration, the new owners can do it themselves”.
Honestly, it’s no wonder Estate Agents aren’t taken seriously sometimes.
I’m not talking about braggadocio or arrogance here. I’m not even discussing an ability (or lack of) to point out a properties most “sellable” assets. What I’m referring to is our nations endearing strength in it’s own beliefs. With the trigger of Article 50 due later this week many conversations I’ve had over the last fortnight have asked for my opinion on “what will happen?”. Why anyone would ask me I don’t know, but it’s made for a few interesting exchanges.
The HomeOwnersAlliance, after studying recent data released by The Office for National Statistics, revealed the extraordinary evidence that self confidence has not only bucked a trend but stuck candles in it and launched it skyward.
The five regions which voted most strongly to leave the EU have all seen property price increases in excess of 3 per cent compared to June 2016, with the East of England the fastest-growing region at 4.25 per cent.
At the opposite end of the spectrum, the only three regions which voted to remain have seen substantially slower growth.
Paula Higgins, Chief Executive of the HomeOwners Alliance said
“There is a clear pattern here; areas that voted more strongly to leave the EU have seen property prices grow faster over the past six months than areas that were pro-remain.
“Of course, house prices are dictated by a myriad of economic, political and social factors, but confidence – the all-important ‘feel-good factor’ – is vital.
This really does show how “optimism” can “trump” negativity. The public feeling more confident in both their everyday lives and working environments is echoed by willingness to not only buy but also to spend. Of course, in regions where many incomes are generated by overseas trade and the associated industries that support it, a real nervousness about personal circumstances cannot be underestimated.
Why would you be willing to invest where uncertainty reigns? Like most aspects of life it all boils down to how confident you feel and no advice or opinion can normally alter that!
You’ve just won £250,000 on the lottery but need to pay £500 to have the cheque couriered to you! A relative has left £1.1 Million to you but it’s in a holding account in Nigeria! We Buy Any Car have told you your car is worth more than you could sell it for yourself on Auto Trader! You think your house is worth about £250,000 but an Estate agent with a low volume of agreed sales tells you it should be marketed at £325,000!
If these declarations sound too good to be true, it’s because they are! Since January 1st 2017 we have agreed sales on an incredible amount of new instructions. Sensible sellers, once the facts are presented, understand that if their home is worth “more” they will likely “get more”. Supply and demand in a market place with little stock dictates that buyers may have to pay the “asking price” but if the property is overvalued to start with, then they’ve no idea of the true value anyway. This is when property just sit’s there. And that’s no good for anyone.
If priced “reasonably” the public demand increases and in 70% of the cases this year, our properties have sold for the asking price or above.
Our advice, to enable a smooth sale remains the same. If the buying public think an asking price is reasonable, then the buying public will come. They won’t come one at a time either. You will have a choice of buyers to suit your needs and it’s this balance that makes for as little stress as possible. It’s also this balance that enable’s you to move onwards and secure you new home.
No Brexit Ill effects whatsoever? Well, as is always the case the deeper you delve the murkier the reality becomes and that certainly seems to be the case here as well.
Coventry has seen tremendous price rises over the last few years with Styvechale and Earlsdon being the forerunners in most cases. Not anymore. Median price increases are certainly more common than price reductions but some areas have suffered when others have soared.
The remarkable and seemingly unstoppable wave of new students in the city dominates those areas with the highest price rises. CV4 including Charter Avenue, Cannon Park, De Montfort Way, Cannon Hill Road and a radius stretching as far as Hearsall Gold Club have seen prices rise from an average of £370,000 to as much as £458,000 over the last calendar year!
CV6 comes a close second but with a very different demographic. Student accommodation again, albeit Coventry University rather than The University of Warwick, has seen similar increases but with dramatically lower actual sales prices agreed.
What must always be considered when analysing statistics like this is what isn’t included. Statistics are only available because transactions take place. Many areas, Earlsdon being a prime example, have become almost landlocked with sellers wanting to move but with not enough property coming to the market for statistics to be even relevant.
This suggests, as we all know, that if you are truly happy in a location then comparable prices are hard to find and that statistics, sometimes, only tell one of a thousand stories!
I’m not saying it’s become affordable or that I’d like to live there at all, but Inner London is sensing a disturbance in The Force. Born out of Brexit jitters and high Buy To Let taxes rather than Dark Side itself, Inner London has seen property growth drop over the last year with 14% less houses coming to market and growth recorded at just 0.1%.
With a predicted national average growth of a further 2% in 2017, Inner London seems to be facing a fall of 5% with some boroughs seeing drops of up to 16%.
Now we are seeing London homeowners moving here. Coventry, much improving and seemingly year on year, has become very much part of the commuter belt now.
Please take note London Midland, your Birmingham and Coventry to London trains are integral to the success of this City, no more talk of cancellations please!
The infrastructure of Friargate is finally taking shape (strewth!) and both Jaguar Landrover and both Universities are attracting swaths of new residents to the City.
Not quite so in London where a degree of panic seems to be encroaching with Article 50 threatening even more pressures.
Like I say, I wouldn’t want to live there though. A journey of 60 minutes (if we can find our alarm clocks!) and a railcard is certainly more attractive than a house for half the size and twice the price!
Yep. I like it here. It’s all begin to happen.
When we have written about London pricing soaring and the rest of us catching up, the London marketplace may have smirked. Now, the boot seems to be on the other foot with active growth and non deterred sellers coming to the market in the majority of regions outside of the Bubble. If we take a snapshot over the last six weeks of activity we can see that the two weeks prior to the Referendum saw a like for like drop in instructions by 8% while interestingly the first two weeks post Brexit saw instructions rise by 6%.
Regionally Estate Agents report that the property market continues to build momentum due to the lack of property coming onto the market. The interesting dynamic here is that prices will likely continue to rise unless the volume of instructions increase. With Mortgage rates remaining low and buyers experiencing a degree of panic that further “suitable” properties will “not” come to the market, the higher prices are being,in the majority of cases, offered.
At Elizabeth Davenport we like to see what the public really feel about the price of there ideal home. Our goal is to generate as much interest as possible and not just to sell, but to find the very best buyer; have a choice if you like. This is not going to happen if you price the buyers of your property out of the equation. If the advertised price isn’t cynical the public will appreciate it and multiple buyers can be found. As I’m sure you can see, this does not occur from demanding a price above that which the property is worth. Our Sold to For Sale ratio reflects this with over 65% of our stock consistently sold.
Brexit has not affected the market place in Coventry and Warwickshire because there is not enough stock for sale. Whilst the demand outweighs the supply the prices will, for many of us, remain too high for comfort. But everyone does need to live somewhere. Possibly not London though.
The housing market in Coventry and the surrounding areas has moved up a gear in the last 3 months or so with a flurry of activity from buyers and many properties selling very quickly for full asking price.
The demand seems to be driven by the healthy job market in Coventry with many new positions being created by large firms such as Jaguar LandRover. This is leading to an influx of people moving into the area and adding heat to what was already a healthy property market. Speaking to an RICS valuer the other day, he was of the opinion that prices have risen in Coventry around 5% since the beginning of the year which is considerable by any standards.
There still remains a shortage of stock for sale though and this is adding further upward pressure to prices as well as meaning that we are currently without doubt in a sellers’ market. Great news then if you are a seller. Good news also if you are a buyer, despite the fact it may be more competitive and trickier to purchase a property, once you’ve found somewhere the long term growth prospects look excellent.
So overall it’s a win win. If you’re about to buy or sell a property (or both) then contact Elizabeth Davenport for expert technical advice and friendly support. We’re waiting for your call and are available on 02476 010105.
If your property has been on sale without success for more than 3 months then this probably means something is wrong with the marketing. This could be any of a number of things, perhaps the photos aren’t up to scratch or maybe the property isn’t being advertised through the right channels. Just as likely though is the possibility that your home is on sale at too high an asking price.
I hear many homeowners say to me that “If the price is too high then people will just make lower offers.” Unfortunately this often isn’t the case and in reality overpriced homes often receive few viewings and often don’t receive any offers at all. The reason for this is simple.
An RICS report showed that 70% of buyers pay 20% more than they originally set out to spend. This means that if your property is worth £150,000 the most likely buyers will have been searching for properties advertised between £120,000 – £150,000. So if you put your home on sale at £160,000 the most likely buyers won’t be coming to view it. In fact all of the WRONG buyers will come and view and when they do it won’t live up to their expectations and they will be disappointed. So you won’t receive any offers.
So asking price is critical in attracting viewings but even more crucially it’s very important in attracting the RIGHT viewers. In Coventry right now there is generally a shortage of property for sale so if your home goes on sale at the correct price and is marketed well by your Estate Agent with good photos and floor-plans then you should be able to find a buyer in a matter of weeks.
Call Elizabeth Davenport today for more expert advice on selling your property and for a free valuation.
I recently dealt with 2 identical properties located just yards from one another. Theoretically they were both worth the same amount, there was nothing in it. Both went onto the market within a few weeks of one another and both were sold. BUT…………
One of them sold for significantly more than the other. How on earth did this happen?
The first property was valued by our agency and subsequently marketed with our usual high quality details and at the correct market asking price. There was a brilliant response and lots of buyers flocked over to view, with several offers being quickly received and very soon a buyer was selected. Job done.
The second property was also valued by our agency, but subsequently went on sale with a low-budget Estate Agent at an inflated asking price. The house sat on the market for several weeks attracting little interest. The photos that appeared online were of poor quality, some were blurred and out of focus, others were very dark and the house looked unappealing. Some weeks later the asking price was reduced to the correct level, however by then the property had gone stale on the market and buyers were suspicious. Three or four months later the (by now) desperate owners reduced the asking price further and eventually accepted an offer some 5% below the figure achieved by their neighbours.
They saved several hundred pounds in Estate Agency fees but lost several thousand pounds on the sale price of their home. As someone once said “The cheapest option often turns out to be the most expensive…….”
Elizabeth Davenport don’t claim to be the cheapest in town but we do have a track record of achieving excellent results for our clients. If you want to work with a High Quality Estate Agent then please call us today on 02476 010105 and we can help get your home sold.